In this fireside chat, Jared Brickman—VP at Insight Partners and AI advisor to 150+ B2B companies—shares hard-won lessons from the frontlines of AI adoption in go-to-market (GTM) teams.

We cover:
• The biggest misconceptions about AI in sales and marketing
• A simple 4-part framework to prioritize AI use cases
• Real case studies from companies like 6sense and top SaaS firms
• How to scale campaigns, automate inbound, and support deal teams with AI
• Why most companies stall out after buying ChatGPT—and how to avoid it

Whether you’re a revenue leader, operator, or founder, this conversation will help you move beyond the hype and build AI workflows that actually scale.

🎙 Hosted by Jared Waxman (GTM Engineer School)

In this fireside chat, Jared Brickman—VP at Insight Partners and AI advisor to 150+ B2B companies—shares hard-won lessons from the frontlines of AI adoption in go-to-market (GTM) teams.

We cover:
• The biggest misconceptions about AI in sales and marketing
• A simple 4-part framework to prioritize AI use cases
• Real case studies from companies like 6sense and top SaaS firms
• How to scale campaigns, automate inbound, and support deal teams with AI
• Why most companies stall out after buying ChatGPT—and how to avoid it

Whether you’re a revenue leader, operator, or founder, this conversation will help you move beyond the hype and build AI workflows that actually scale.

🎙 Presented by GTM Engineer School

#GTM #AI #SalesTech #MarketingAutomation #B2BSaaS